Past Experiential Work

STORYTELLING EXPERIENTIAL CAR LAUNCH

Lotus Cars: Studio Emeya

I worked with Exposure Communications to take over a four-story parking garage in Chelsea during New York Fashion Week, taking visitors on a multi-sensory journey from the carmaker's founding up to the launch of its new EV, Emeya.

• Location-based experience theming

• Up-close interactions with cars

• Immersive sound and visuals

• Licensed and bespoke music

• Mysterious, theatrical, "wow" moment reveal

IMMERSIVE INTERACTIVE RETAIL EXPERIENCE

Disney Encanto x CAMP

In collaboration with Disney Experiences and Walt Disney Animation, I worked with CAMP to create a transporting, magical immersive show based on the hit movie.

• Thoroughly authentic theming

• Guided activities and singalongs

• Tech-enabled interactive "magic"

• Exclusive cobranded merchandise

• Slides, rideables, and playground set

Winner of the 2023 TEA Thea Award for Retail Experience, Limited Budget

EVOLVING BRANDED WEB EXPERIENCE

Intuit SalesCraft

With experiential agency Invisible North, we built an internal, learning-based city builder game for the financial service company's global salesforce.

• Multi-version computer game development

• Specialized experience branding

• Custom digital artwork

• Progression-based gameplay

• In-game and real-world rewards

BRANDED COMMUNITY EVENT

Thrillist Harlem Block Party

Invisible North and Thrillist put on a public block party celebrating Harlem culture through local food, performances, and activities.

• 4 major brand activations

• All-day stage programming

• Pop-up rollerskating rink

• Local Harlem food vendors

• Cohesive experiential branding

POWERFUL INTIMATE IMMERSIVE THEATER

The Hidden Ones

I produced an emotional experiential journey based on true stories of people in hiding during the Holocaust, pairing 8 audience members with characters in a heart-rending experience.

• Clandestine messaging and venue

• Intimate, impactful storytelling

• Artful choreographed performance

• Meticulously crafted interactions

• Thought-provoking themes

INTEGRATED EXPERIENTIAL INTERACTIVE UNIVERSE

Future Proof / LUX Presents UVX

I co-created an original sci-fi IP that expanded into a full-fledged universe of shows, events, online content, and two interactive feature films.

• Inspired by recognizable IPs

• Interactive, immersive shows and events

• Audience-guided online narrative

• Transmedia storytelling